The show is called The Crazy Ones, but there really, truly is only one major crazy one on display here. If you have not heard an old, rundown record playing the same tune over and over again, well, here is Robin Williams.
The veteran comedian, 62, back to front a sitcom since Mork & Mindy (1978 -1982), plays Simon Roberts, a nutty, unpredictable genius-buffoon boss who runs a chic advertising company in Chicago called Roberts & Roberts with his more practical, cold-fish daughter, Sydney (Buffy The Vampire Slayer's Sarah Michelle Gellar).
"My name is on the door now," Sydney reminds her dad, hoping to curb his eccentric, edge-of-heart-attack ways. The overgrown clown retorts: "Really? I thought that was my name spelt twice."
Oh, you must know the Robin Williams shtick, which has stuck around in various forms since, I think, 1859.
That quick rapid-fire spurt of jokes, voice impersonations and cartoonish chatter suggest a demented hyperactive lobe somewhere which might require severe excising.
"You know there's something truly wrong with you, right?" Sydney counsels her daddy. "Big time," he admits.
Series creator David E. Kelley - helming his first sitcom after more serious stuff such as Ally McBeal, Boston Legal and The Practice - must have thought that Mad Men, that stoic ad men drama, needed a madder man to spoof it.
I mean, those advertising pitches which often require a song-and-dance routine for clients are tailor-made for Williams' vaudeville talents, right?