Singapore Airlines reappoints SPH Magazines as publishing agent

SINGAPORE - SPH Magazines Pte Ltd (SPH Magazines) is pleased to announce that following a tender, it has been reappointed as the publishing agent for SilverKris, the travel magazine of Singapore Airlines (SIA). SPH Magazines will continue to publish the two editions (English/Chinese and English/Chinese/Japanese) of SilverKris.

The contract, inked for the third time between SPH Magazines and Singapore Airlines, reaffirms the fact that SPH Magazines has the requisite expertise to produce sterling editorial and design befitting an international award-winning airline. SPH Magazines embarked on a revamp of the magazine in 2006 during the first contract period, transforming the inflight magazine into a travel magazine that combines travel news and trend reports.

In 2011, SilverKris underwent a second revamp which saw the magazine assume a more modern and sophisticated look to complement its new sections and columns. SPH Magazines also helped to develop an online version of the inflight magazine,, which offers web-exclusive content and contests to engage readers.

More recently, SPH Magazines launched the SilverKris iPad app in May to complement its print and online editions. The fully-interactive app is updated monthly, and is available free of charge on the Apple App Store.

Besides engaging articles on the latest travel trends, there are also iPad-exclusive interactive features such as videos and interesting travel facts. Travellers can find out more information about a destination just by clicking on the web links provided.

The SilverKris iPad app allows readers to access the magazine anytime, anywhere. With it, they can read SilverKris on the go and be inspired with great travel ideas for their next vacation. They can also find out the latest news on Singapore Airlines.

Mr Nicholas Ionides, Singapore Airlines' Vice President of Public Affairs, said: "SPH Magazines has helped raise the editorial strength of SilverKris over the years through quality writers and creative use of design. We are excited to launch the SilverKris iPad app, which not only provides an interactive read but tablet-exclusive content as well. We look forward to further developing the print and digital versions of SilverKris together with SPH Magazines."

Mr Dennis Pua, Managing Director of SPH Magazines, said: "SPH Magazines is delighted to continue our partnership with our national carrier Singapore Airlines. We will continue to deliver a quality magazine that befits Singapore Airlines and work with them to make SilverKris an even better read with new content and innovation that improves reader engagement."

As with previous years, SilverKris bagged several international awards in 2012, namely the Grand Award for Design & Illustration at the APEX Awards 2012, as well as the Bronze for Best Cover and Honourable Mention for Best Overall Editorial at the Magnum Opus Awards 2012. It was also named Inflight Magazine of the Year in a Magazine of the Year survey by Marketing Magazine. The accolades are a validation of SPH Magazines' commitment to raising the bar for excellence in design and editorial in producing this international travel magazine.

SilverKris is carried in every seat pocket on every Singapore Airlines flight, and is read by customers travelling across Singapore Airlines' network of 62 destinations in 34 countries.