Singapore - The SPH Red Apple Day, a biannual blood donation drive, collected 147 units of blood from 206 donors at the SPH News Centre auditorium on Tuesday.
Held in conjunction with the Singapore Red Cross Society, the event saw SPH staff donating blood during the first hour of the event, which began at 11am. It was then opened to the public to donate their blood from 12 noon to 5pm.
Since 2011, SPH has made this annual event a biannual one in response to a dip in blood donations during festive periods. The previous SPH Red Apple Day held on 5 February 2013 attracted about 240 donors and collected 162 units of blood.
Mr Alan Chan, Chief Executive Officer of SPH and a regular blood donor, said: "SPH staff have been playing their part since the launch of the SPH Red Apple Day in 2001, be it donating blood, volunteering at the event or simply spreading the word to their families, friends and our readers. We will continue to work hand in hand with the Singapore Red Cross to save lives and help ensure that the Bloodbank is sufficiently stocked. A heartfelt thanks to all the donors, volunteers and sponsors for their unwavering support of the SPH Red Apple Day."
The SPH Red Apple Day is supported by SPH MediaBoxOffice, AsiaOne, SPH UnionWorks´ HOT FM91.3, Kiss92 and UFM 100.3, Benelux, Cerebos, Gardenia and Nestle. Teachers and students of Beatty Secondary School also volunteered at the blood donation drive today.