SINGAPORE - Singapore Press Holdings' (SPH) websites are the preferred choices of advertisers when planning their digital media campaigns, according to the recently released results of the Digital Media of the Year survey by trade magazine Marketing.
AsiaOne (www.asiaone.com) beat second-placed Channel NewsAsia, a news website owned by MediaCorp, to take top spot, while The Straits Times' website (www.straitstimes.com) took third place in the News category.
Marketing's research arm polled a total of 700 industry professionals in this survey. Nearly 87 per cent of client-advertiser respondents were manager-level decision makers and above with 10 per cent from the most senior ranks.
Advertisers from major banks, FMCG companies, property and construction, IT and telecommunications firms, as well as travel and tourism companies, participated in the survey.
Other websites of SPH and its wholly-owned subsidiary SPH Magazines Pte Ltd (SPH Magazines) that did well in the survey include financial daily The Business Times' website (www.businesstimes.com.sg), which was ranked advertisers' preferred website in the Business & Finance category.
SPH and SPH Magazines' websites were ranked top in the Men and Women categories, as well as in the News, Business & Finance, Cars and Tech categories.
SPH Magazines scored three top placings with Men's Health (www.menshealth.com.sg), women's lifestyle network herworldPLUS (www.herworldplus.com) and HardwareZone (www.hardwarezone.com) besting the competition in the Men's, Women's and Tech categories respectively.
Another category that SPH dominated was the Cars category - sgCarMart (www.sgcarmart.com) took first placing while print magazine Torque's website (www.torque.sg) by SPH Magazines was placed second.
Property site STProperty (www.stproperty.sg) was ranked second in the Property category, while online luxury magazine Luxury Insider (www.luxury-insder.com) was ranked second in the Luxury category. Young Parents (www.youngparents.com.sg) came in third in the Parenting category.
Ms Tan Su-Lin, Deputy Head, Digital Division, SPH, said: "We are very happy with the results as this further cements our industry-leading position as the go-to digital network for both audiences and advertisers. Moving forward, SPH Digital will continue to innovate to stay on top of the pack in this digital race."
Mr Loh Yew Seng, CEO of SPH Magazines, said: "The results again validate the success of SPH Magazines' transformation from a print publisher to a multi-platform solutions provider. We will continue our efforts to strengthen the platforms to offer better value to both our readers and advertisers."
Results of SPH and SPH Magazines' websites at the Digital Media of the Year survey:
News : AsiaOne (1st); The Straits Times (3rd)
Business & Finance : The Business Times (1st)
Men : Men's Health (1st)
Women : herworldPLUS (1st)
Tech : HardwareZone (1st)
Cars : sgCarMart (1st); Torque (2nd)
Property : STProperty (2nd)
Luxury : Luxury Insider (2nd)
Parenting : Young Parents (3rd)