Blogger Xiaxue makes sensational claims against online marketing firm

Blogger Xiaxue makes sensational claims against online marketing firm

She is no stranger to controversy.

And, true to form, celebrity blogger Xiaxue yesterday created a buzz online with sensational claims against local digital and social media marketing company Gushcloud.

Her claims sparked a strong response from Gushcloud and its supporters.

The lengthy blog entry, The Big Gushcloud Expose, has received more than 1,900 likes on Facebook and reached more than 300,000 people so far.

It has also received more than 20,000 likes on her Instagram account.

In her entry, Xiaxue, whose real name is Wendy Cheng, 30, alleges that Gushcloud inflates its earnings, gets its bloggers/influencers to mask paid advertorials as reviews, pumps up its influencers' blog page views, and buys fake YouTube likes and subscribers.

She detailed how she created a fake company to buy ads from Gushcloud and find out more about how the company operates.

She did so, she claimed, to expose them with "evidence".

She also got a programmer friend to track the bloggers' page views to show that Gushcloud inflated the numbers.

Gushcloud's website says it has more than 10,000 influencers. An influencer is someone who supposedly has the power to affect others' decisions to buy or consume something.

Gushcloud's more prominent influencers include model-blogger Yan Kay Kay, blogger Eric Lim and model-blogger Eunice Annabel.

Xiaxue, who is signed with rival company Nuffnang, told The New Paper: "I wrote this not because I hold a grudge against them.

"I felt very sorry for their influencers, and I felt upset that they are doing this to my industry which I am very passionate about.

"I felt very scared before publishing the blog post but it's like a release after holding back for two years.

"I really don't know how they are going to react but I am very curious to see how they are going to refute my points."

Gushcloud has refuted Xiaxue's claims and said that it was seeking legal advice.

Xiaxue said: "It is not repenting at all if it wants to sue me and it doesn't stand to gain anything from suing me.

"But if it ever decides to sue me, I will go crowdfunding."

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