SINGAPORE - The founder of a wacky event where runners are doused from head to toe in coloured cornstarch has denied claims he deceived people into thinking it was for charity.
Color Run founder Travis Snyder, 35, rubbished the online allegations, calling them the "unfounded" rants of a "crazy person".
In an exclusive interview with The Sunday Times, the self-proclaimed "Captain of Fun" said it was never a secret that his event is held for profit and its charity element is but a means to give back to the community.
The Color Run - which has taken place in countries including the United States, Australia and China - flagged off in Singapore on Saturday on its first South-east Asian stop.
Touted as the "Happiest 5k on the Planet", it is a non-competitive, untimed event in which runners in white are drenched in coloured cornstarch at each kilometre, so they finish plastered in various colours.
However, it seems not everyone is feeling the happiness.
In a recent anonymous article making the rounds online, Mr Snyder is accused of raking in profits from what was billed as a charity event.
In Singapore, meanwhile, the $50-a-ticket run has provoked complaints about a lack of organisation ahead of its South-east Asian debut.