Fashion items top Gen Y's shopping list

SINGAPORE - When it comes to shopping online, fashion-related items are tops for Generation Y. A survey of 1,150 people born between 1985 and 1995 in Singapore found that four of such items make up the top five things they buy frequently online.

Some 47 per cent of the Gen Y respondents also said they would buy something they like immediately. The survey was done by brand consultancy Brand Alliance in February and March.

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