First S'pore Design Week aimed at the public

THE first edition of the Singapore Design Week promises something for everyone, as its organisers hope to bring design to the masses.

Taking place from March 10 to 16, it will feature more than 50 events, most of which are open to the public. These include design trails, supersized installations by local designers in Dhoby Ghaut Green and public forums with local and international industry speakers.

On why there is a need for a design week, Mr Jeffrey Ho, executive director of the DesignSingapore Council, which is organising Singapore Design Week, said: "Design is everything. It goes into products, fashion, lifestyle and landscape. We're trying to show that it forms facets of your lives. The aim of this design week is to get design into our society's psyche that it's not for a select group. It's for everyone."

Overseas, cities such as Beijing, London and Helsinki have their own design weeks.

While DesignSingapore Council has about 12 key events, its supporting partners will also be holding their own events. For example, Singapore Furniture Industries Council is organising the week's anchor event, SingaPlural 2014. Previously a stand-alone event for the last two years, it will run for five days from March 12.

Two trade events will also take place during the design week - International Furniture Fair Singapore at the Singapore Expo, which has been going on for the past three decades, and the much anticipated arrival of the Paris-based interior and lifestyle show, Maison&ObjetAsia, at Marina Bay Sands.

It will not be open to the public, while the International Furniture Fair Singapore will open to the public only on March 16, from noon till 5pm.

About 15,000 people are expected to attend the week's events, many of which will take place at the new National Design Centre at 111 Middle Road. It officially opens on March 12.

Ms Ashley Choo, 31, co-founder of interior design site Qeeple, said: "I hope that the exhibitions and talks will be new and fresh, rather than something that has been rehashed from previous design events here. It also helps that most of the events are free."

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