Turn the pages of your copy of MyPaper today and you will notice something different - salmon-pink coloured paper.
Today's Wellness supplement is printed on coloured newsprint, a first for Singapore Press Holdings (SPH).
Said Ms Elsie Chua, executive vice-president and head of integrated sales of marketing division in SPH: "We have showcased the use of coloured paper in the MyPaper Wellness feature and advertisers can work with us for more creative options in using this to deliver a greater impact for their advertising campaigns."
The 16-page advertising feature showcases the latest beauty and wellness products and services which are targeted at executives reading MyPaper, Singapore's only free bilingual newspaper.
MyPaper editor Rahul Pathak said: "The salmon paper has a sophisticated feel to it, which serves as an ideal backdrop for high-end advertisers to showcase their offerings."
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