Get into the pink of health with breezy guide

Get into the pink of health with breezy guide

Turn the pages of your copy of MyPaper today and you will notice something different - salmon-pink coloured paper.

Today's Wellness supplement is printed on coloured newsprint, a first for Singapore Press Holdings (SPH).

Said Ms Elsie Chua, executive vice-president and head of integrated sales of marketing division in SPH: "We have showcased the use of coloured paper in the MyPaper Wellness feature and advertisers can work with us for more creative options in using this to deliver a greater impact for their advertising campaigns."

The 16-page advertising feature showcases the latest beauty and wellness products and services which are targeted at executives reading MyPaper, Singapore's only free bilingual newspaper.

MyPaper editor Rahul Pathak said: "The salmon paper has a sophisticated feel to it, which serves as an ideal backdrop for high-end advertisers to showcase their offerings."

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