Grab and Singapore Airlines are teaming up to integrate their respective loyalty schemes and mobile apps.
The partnership between the two companies will give members of Grab's GrabRewards loyalty programme the opportunity to convert GrabRewards points into air miles with KrisFlyer, Singapore Airlines' frequent flyer scheme.
This means that they will be able to contribute GrabRewards points towards purchasing discounted flight tickets or seat upgrades with the airline.
Also, from today Singapore Airlines passengers making their way to catch a flight will be able to book a Grab ride to the airport through the airline's mobile app, SingaporeAir. Selecting the option will redirect customers to Grab's own app, allowing them to book a car up to seven days in advance of their flight's departure.
The feature will be available in Singapore as well as Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.
The first 5,000 customers to book a Grab ride through SingaporeAir in Singapore will receive GrabPay credits worth US$7.33 (S$9.98).
Ride-hailing companies operating in Southeast Asia have turned to loyalty schemes as one way of trying to retain customers in the face of fierce competition. GrabRewards benefits include cut-price Grab rides, special offers, and discounts with third-party food and beverage, travel, lifestyle, and retail brands.
Go-Points - the loyalty programme run by Grab's Indonesian competitor Go-Jek - employs gamification to encourage customers to keep using the company's services.
This article was first published on TechInAsia.com.
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