HDB heartland malls gearing up for National Day


Our first stop, Swee Heng Bakery, is one of 23 outlets belonging to a local family bakery chain.

Known for its wide range of cakes, Swee Heng is now selling specially designed National Day ones.

There are two designs: The Singapore flag and the Merlion's head.

Owner Jason Ng, 40, tells The New Paper on Sunday that he has about 200 orders already.

"Customers who buy our National Day cakes are all Singaporeans. They buy the cakes to share with their families while watching the National Day Parade," says Mr Ng.

The cakes have a sponge interior, and come in chocolate, pandan, vanilla, coffee and strawberry flavours.

They cost $40 for 1kg and $80 for 2kg. Orders should be given at least three days in advance.

We then drop by Sweetie Rosie House, which is stocking up on red and white clothes for children.

We spot an adorable pair of red children's sandals which costs $4.90.

Owner Joey Yang says the sandals, which fit toddlers, are popular.

Another patriotic option is a red-and-white semi-waterproof backpack, which sells for $23.90.

Each day, a range of items will be on special offer, from $10 to $29.90.


We make our way to Pasir Ris West Plaza and head straight to V-Force Novelties And Toys Trading, a toy shop full of red-and-white Singapore-themed items. You name it, it has it.

From Singapore flags to iron-on badges and pencil cases, the nondescript stall, which has been operating for more than seven years, is filled to the brim with goodies to herald National Day.

Owner Wong Kok Kwai, 40, tells us that even primary school teachers looking for National Day gifts for their students, come to his shop.

Proudly display your love for the nation on your skin - a pack of six washable Singapore flag tattoos go for $1.50.

You can wear the Singapore flag on your clothes too. Iron-on Singapore flags go for $2, $2.90 and $3.90 for small, medium and big sizes respectively.

A pack of Singapore flag stickers sells for $3.50. Stationery can be kept handy in a $2 Singapore flag fabric pencil case.

Twelve of these pencil cases are sold at a discount of $20.

More Singapore-themed items include luggage tags printed with the national flag, red-and-white trumpets, and large paper clips with the Singapore flag heads.

Want to dress your peepers to match your National Day outfit?

Our last stop, Metro Optical, is a spectacle shop that sells a few (going fast) pairs of red-and-white spectacles.

The spectacles go for more than $90, says Mr Steven Koh, 48, the shop's supervisor.

This article was first published on July 27, 2014.
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