SINGAPORE - HomeTeamNS, an Association for Singapore Police Force (SPF) and Singapore Civil Defence Force (SCDF), has launched a campaign today to give away 20,000 limited edition miniature figurines for free this holiday season.
Dubbed "HomeTeamNS Celebrates Life", the campaign serves to recognise the contributions of NSmen and their families.
The figurines, which comes in a set of nine, represent different values including integrity, care, bonding, hope, resilience and camaraderie.
DAC (NS) Jonathan Wan, Chairman, HomeTeamNS Branding & Publicity Committee said: "This is just one of the unique ways to show our appreciation towards our NSmen's contributions in making Singapore safe and secure. It also exemplifies the Association's new brand values - to offer fun-filled activities, personal development opportunities, exclusive membership privileges as well as a place for Home Team NSmen to bond with their fellow buddies and families."
"We are constantly thinking of new and innovative ways to engage as well as recognise our NSmen. Through this campaign, we hope to spread more awareness about our Home TeamNSmen's contributions and simply tell them - Thank you for everything that you have done to protect and save lives," said Ms Agnes Eu, Chief Executive of HomeTeamNS.
The figurines will be distributed every weekend for the next 16 weeks. The first batch of figurines will be given out on a North East Line train between Dec 20, 2014 and Jan 25, 2015 while the second batch of figurines will be distributed on a North South Line train Feb 21, 2015 to Mar 29, 2015.
Scheduled timings of the trains which will contain these figurines are not specified.