The Singapore Kindness Movement on Monday launched its month-long campaign to promote graciousness in daily routines.
Its theme, "A nation of kindness starts with one", aims to encourage more considerate behaviour on buses and MRT trains.
Messages promoting public transport etiquette - such as giving way to alighting passengers, queuing in an orderly fashion, and moving into the carriages to make space for others - will be displayed on selected buses and MRT trains, as well as at stations and bus stops.
The campaign also hopes to engage social media users to share stories and photos of kind behaviour, using the hashtag #NationOfKindness on Facebook, Instagram and Twitter.
In partnership with Gardenia bakery, the Singapore Kindness Movement pledged to donate a loaf of bread for each time the hashtag is used to families in need.
The donation will be capped at 5,000 loaves and the campaign will run until Oct 14.
Dr William Wan, general secretary of the movement, said this year's campaign is about "the kindness around us, which should be spread further".
"We hope more people will find inspiration from them as we do, and remember how simple and fun it is to be kind, and the joy it brings to people around us," he said.
More details about the digital campaign can be found at www.makesomeonesday.sg.
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