Horror season brings cheer to businesses

It may be an imported phenomenon but Halloween, which falls on Oct 31, now means big business for local retailers.

Mr Sanee Neo's business, Customade Costume and Merchandise in Toa Payoh, is one such example.

The 26-year-old says he earns five times more in October compared to June or July, thanks to Halloween.

He says: "Some 10 years ago I saw only Caucasians and expatriates dressing up and partying but now Singaporeans who dress up flood the streets during Halloween, especially at the Clarke Quay area."

He started the business in 2012, and has a manufacturing outlet in Batam, Indonesia, which produces the costumes.


He also notices many companies holding dinner-and-dance events during this period.

Many ride on the Halloween theme, so there is extra demand.

Other costume shops such as Pan-in-the-box and Truly Yours also report that Halloween makes the bulk of their sales yearly.

In fact, Pan-in-the-box, located at The Central in Clarke Quay, sees a drastic increase in sales.

Its founder, Mr Kenneth Lee, says comparing his takings in October to other months is like comparing "heaven and earth".

He would not reveal exact figures.

Besides the usual suspects like costume rentals, other business are reporting gains from Halloween too.

LessonsGoWhere.com.sg is offering Halloween-themed baking classes, and co-founder Mr Ng E-Fei, 31, says that there has been a 60 per cent increase in bookings compared to the rest of the year.


Clubs like Attica at Clarke Quay are also cashing in on the trend.

Mr Mark Brimblecombe, co-owner of Attica, says that they historically see a 40 per cent increase in sales during the Halloween weekend compared to the average weekend.

"I think Halloween strikes a chord here, as it is something that can be enjoyed by all... It is nearly as popular as it is in the US now," he says.

"We do receive a lot of enquiries for private events but try to book these on the days leading up to the night itself, as Halloween is something we want all our regulars to enjoy."

Bakeries, too, are not missing out - many are offering Halloween-themed goodies just for the season.

A spokesman for Twelve Cupcakes says: "All the customers steered towards the limited-edition Halloween cupcakes last year. So this year, we hope that it would get even better."

Where to go this Halloween


Changi Revisited - The Hendon Horrors

This is no typical haunted house affair. The event is set in 1981 in the fictitious The Hendon Hotel.

Visitors form part of an investigative unit tasked to solve a mystery after a series of unexplained events which culminate in the disturbing disappearance of a hotel guest and a police officer.

These events are inspired by real reports of sightings and history in Singapore.

When: Oct 23-25 and Oct 30

Afternoon: 12pm-6pm

Evening: 7pm-12am

Where: 24-35, Hendon Road

How much:

(1-3 Pax): $68 each

(Team of 4) : $62 each

(Team of 6): Buy 5 Tickets at $62 each and get 1 free

Website: www.changirevisited.com

Halloween Brick-or-Treat with Frankenstein, The Green Witch and more at Legoland

Frankenstein's monster has just arrived at Legoland Malaysia Resort for Halloween.

Kids can also attend special shows hosted by Lord Vampyre and the Green Witch, get lost in Lord Vampyre's Ballroom Maze, build pumpkins from Legos.

Those who love sweet treats can get messy at the Monster Cupcake Station, where they can decorate their own cupcakes with plenty of yummy soil and worms!

When: Oct 6-31

Where: Legoland Malaysia Resort, 7, Jalan Legoland, Bandar Medini, 79250 Nusajaya, Johor, Malaysia

How much: RM85 (S$28)

Website: www.legoland.com.my/en/Plan/Events/Halloween/

Scary Scary Night: Halloween at Bugis Street

Visitors can expect chills down their spine as they experience Bugis Street's alleys after the shops' shutters come down and the lights go out.

When: Oct 23-24 and Oct 30-31 after 10pm

Where: Bugis Street

How much:

Student: $29 Standard: $45

Website: www.bugisstreet.com.sg



When: Oct 31, 10.30pm

Where: 133, Cecil Street, #B2-01

How much: $20 for women and $25 for men (includes one drink for both)

Tales from the Crib

When: Oct 31, 7pm

Where: 79, Circular Road, #02-01/#03-01

How much: $12 (includes one drink)


Halloween Baking Special!

When: Oct 21, 1-6pm

Where: 17, Eng Hoon Street, #01-03, Eng Hoon Mansions

How much: $70

Website: www.lessonsgowhere.com.sg/baking-classes/halloween-baking-special#

Safari Boo: A merry not scary kids event

When: Oct 23-Nov 1, 6pm-10pm

Where: River Safari, 80, Mandai Lake Road

How much: Free for kids aged 12 and below, adults $20

Website: www.m.wrs.com.sg/safariboo/#buy-ticket

Halloween Trick or Treat @Woodlands Woodgrove

When: Oct 31, 6pm-8pm (or until the candy runs out!)

Where: Woodlands Woodgrove

How much: Free!

Website: www.halloween.sg/singapore-halloween-events/245-halloween-trick-or-treat-woodlands-woodgrove

Halloween Spooky Freeze at The Rink

When: Oct 23, 24, 30 and 31, 10.30am-11.45pm

Where: The Rink, 2, Jurong East Central 1, Level 3, JCube

How much: Earlybird Ticket (before Oct 22): $18, Standard Ticket: $23 for a two-hour session, skates included in the price

Website: www.therink.sg/happenings


Paradise Found: The White Rabbit's Annual Halloween Bash

When: Oct 31, 9pm-late

Where: The White Rabbit, 39C, Harding Road

How much: Free. Text or call 97210536 for reservations

Website: www.thewhiterabbit.com.sg

Murder on the Dancefloor

When: Oct 30-31, 10.15pm till late

Where: Timbre @ Substation

How much: Free

Website: www.timbregroup.asia


This article was first published on October 18, 2015.
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