Grab, Southeast Asia's leading ride-hailing platform, wants to make December a little merrier for everyone through its latest regional donation campaign.
Called Delivering Happyness, the campaign is calling for members of public to get into the spirit of year-end giving. All they have to do is to round up and pack gently-used (or new!) books, stationery and toys - and then simply book a Grab to collect them from 12 to 24 December. Grab aims to collect 20,000 items across Southeast Asia, which will be delivered to 7,000 underprivileged kids in Southeast Asia.
"While people may wish to help the less fortunate, they often don't know how, or where to start. As part of Grab's commitment to improving lives in Southeast Asia, we're using the Grab app to make giving as easy as possible - and in the process, deliver happiness to the children in our communities who need it most," said Cheryl Goh, VP of Marketing, Grab.
Cheryl Goh added, "I grew up reading the adventures of Nancy Drew. She was a real problem-solver! I always try to find solutions and attribute my never-say-die spirit to my hours of reading. Today we read of young wizards bravely fighting the dark lord, instilling in kids a sense of justice and morals. Grab wants to call out to those who have the means to donate books, stationery and toys. Let's bring the joy of reading stories to thousands of kids in Southeast Asia - and give them a great foundation for learning life skills."
Grab has partnered with non-profit organisations - in all six countries that Grab operates in: Singapore, Indonesia, the Philippines, Malaysia, Thailand and Vietnam - that focus on helping children in need. Each tackle issues unique to each country, such as helping to re-equip schools in the Philippines that were affected by a recent storm, or giving books, stationery and toys to kids in rural villages in Vietnam.
In Singapore, Grab has partnered up with several Non Profit Organisation, namely The Salvation Army, Singapore Red Cross and wishing well to deliver joy to the underserved kids. Believing in our cause, Lock + Store has joined our cause by providing free storage space for the donated items.
Delivering Happyness from 12 to 24 December
It's easy for time-strapped people to donate their books, stationery and toys.
1. Start packing your pre-loved books, stationery and toys today.
2. From 12 to 24 December, donors can use the Grab app to request a Grab driver who will pick up the items. Select the 'Delivering Happyness' fleet icon. Just like booking a regular ride, donors should indicate their pick-up location and time. Grab will sponsor the cost of the collection.
3. When making the booking, select the nearest 'Delivering Happyness' drop-off point to you. So if you live in…
c. West of Singapore: Select 'Grab West'
d. East of Singapore: Select 'Grab East'
Pack your items and pass them to the Grab driver.
Delivering Happyness is part of Grab's commitment to improve lives in Southeast Asia. It is an extension of a similar campaign that was rolled out in 2013 in Malaysia to deliver 2,000 pre-loved books and toys to rural libraries. The campaign was a simple and honest effort to match donors to drivers.
More details on Delivering Happyness is available here.