Singapore - To be called the "most unromantic person in Singapore" would probably make one feel like a loser.
But so what if you're given an enviable prize for being so uncool about love.
Mr Benjamin Lee probably felt like a million bucks after winning the unflattering title in Scoot airline's search for the most unromantic person here in its “Spoil Market Lah” campaign, which was aimed at transforming the most unromantic man in Singapore into one capable of making grand gestures of love.
His prize includes an all-arranged wedding with his sweetheart Janessa Li Ling on board its 787 Dreamliner flight to Perth on Feb 11.
The couple inked marriage papers at the airport before hopping onto the Dreamliner for a proper ceremony which began with Lee proposing to her on bent knee with a ring.
Witnessed by family members, cheering friends and passengers who whipped out their mobile devices to record the surprise event, they exchanged love declarations and walked down the aisle in wedding attire after a Justice of Peace declared them "man and wife" - 40,000 ft among the clouds.
It is believed to be the first time a wedding ceremony was held on a Scoot flight. For the couple, the happy affair continues with a six-day honeymoon in Perth.
Mr Campbell Wilson, the CEO for the airline, told TODAY: "This Valentine's Day we've jumped in to help Benjamin - nominated by his fiancee as the most unromantic person around - tie the knot with the lovely Janessa while Scootin' to Perth.
"All of us at Scoot are delighted to have played our little part in Benjamin and Janessa's celebration, and to help make their big day both a bit different and something memorable."
The budget airline had arranged many birthday and anniversary celebrations over the past four years of its operations, according to TODAY newspaper.
Although Scoot is considered as an affordable airline, some netizens agreed with Scoot in half-jest that its campaign was "spoiling the wedding market".
The nuptial was one of the unusual weddings being held around the world in conjunction with Valentine's Day. The special day was an opportunity for couples to tie the knot in fun and bizarre ways, from running with goats to soaking in a tub of chocolate to say "I Do!"
chenj@sph.com.sg