The old-world beauty of Beauty World

The old-world beauty of Beauty World
Beauty World Shopping Centre has seen only minor interior renovations since it opened for business in 1983.

SINGAPORE - A train station bearing the name Beauty World will rise up in two years in a part of Upper Bukit Timah where an open-air market of the same name once stood.

The new segment of the Downtown Line promises to take visitors not just down memory lane but also right up to the doorsteps of a mall in a seeming time warp.

Like many of its cousins of the 1970s and early 1980s such as Katong Shopping Centre, Beauty World Shopping Centre - opened in 1983 - is looking frumpy these days compared with, say, swanky Ion Orchard.

But change is on the cards, with the new MRT line likely meaning more foot traffic and a chance for Beauty World to rejuvenate itself.

The mall could capitalise on its "retro" look, instead of going for a facelift, said retail expert Amos Tan, who lectures at Singapore Polytechnic's business school.

"It's definitely iconic, everyone knows about Beauty World. So now that it's more accessible, what can they do to be noticed?"

A spokesman for Knight Frank estate management, which runs the complex, said it is conducting a feasibility study into a facelift, "while retaining the building's overall image and aesthetic".

For now, before change sweeps in, regulars are happy with their quiet spot in crowded Singapore.

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