Popular messaging app Line opens its first pop-up store in Singapore

SINGAPORE - Line, a popular messaging and chat app with over 400 million registered users worldwide, opened its first pop-up store in Singapore at Wisma Atria's Grand Steps today. About 100 fans queued up 20 minutes before the 11am opening to be one of the first to get their hands on Line's official merchandise.

Get the full story from The Straits Times.

Here is the statement from Line:

Line, the world's leading mobile platform with 400 million users, proudly announces its first-ever Line Pop-up store in Singapore. Located at the heart of Orchard Road - Grand Steps of Wisma Atria, the pop-up store will run from April 30 to May 22 (Mondays to Thursdays: 11am to 10pm, Fridays to Sundays: 10am to 10pm), bringing the ultimate Line experience for everyone to enjoy.

Besides an extensive array of official Line merchandise available at the Pop-up Store, larger-than-life Brown and Cony character mascots will appear at the store every Friday to Sunday for photo-taking opportunities. In-store activities include a roulette game where shoppers will win Line merchandise.

To participate, shoppers must have the Line application downloaded into their smartphones or have shared a picture of the pop-up store in their Line group chat. Prices at the pop-up store range from $14 to $50 for Line dolls of various sizes.

"With its excellent communication infrastructure and position as a technological hub, Singapore is the perfect market for Line, which offers the most advanced mobile communication experience. We would like to use the Pop-up Store to offer Singaporean users a chance to be immersed in the ultimate Line experience," said Mr Simeon Cho, General Manager of Line Business Development Division, Line PLUS Corporation.

As a part of Line's ongoing efforts to plan localised campaigns and programs, Line Singapore will be collaborating with retailer UNIQLO in May. A limited collection of 10 adorable UT (Uniqlo graphic T-Shirt) designs will be made available for sale. Each UT purchase comes with a Line keychain and a sticker card, or a free download coupon for a paid Line sticker.

Cony and Brown mascots will also appear at Uniqlo's JEM and Bugis+ outlet on May 1st for a special photo-taking opportunity.