SIA to upgrade B777-300ER fleet with new cabin products

SINGAPORE - Singapore Airlines says it will invest US$325 million (S$406) to upgrade 19 Boeing 777-300ERs with the latest generation of cabin products, featuring new seats in all classes of travel and the world's most advanced in-flight entertainment system.

The next-generation cabin products are the new industry benchmark for premium air travel, according to a statement from the airline, and are currently only available on selected daily services to London Heathrow and Tokyo Narita.

Singapore Airlines introduced the new cabin products in September 2013 after taking delivery of the first of eight additional B777-300ERs ordered from Boeing.

The upgrade programme announced today will see the same products fitted to 19 existing B777-300ERs. Installation work is expected to begin early in 2015, with all aircraft completed by September 2016.

"Feedback about our next generation cabin products has been extremely positive and our customers have been asking for them to be fitted on more aircraft. We have listened," said Executive Vice President Commercial, Mr Mak Swee Wah."

"This significant investment demonstrates our commitment to constantly enhancing our products and services, and further demonstrates our confidence in the future for premium full-service air travel."

The new First Class seat promises enhanced comfort, featuring a fixed-back shell design with curved side panels for added privacy.

Set in a modern, welcoming cabin, the seat also features an ergonomically sculpted cushion and adjustable headrest, with customised in-seat lighting. At 35 inches in width and with an increased bed length of 82 inches, it is one of the most spacious First Class products in the sky.

The new Business Class seat offers greater recline at 132 degrees, with an improved ergonomic seat cushion. Two new seating positions have been introduced - 'Lazy Z' and 'Sundeck' - providing even greater flexibility for customers to choose their preferred ways to work or relax.

When converted, it becomes the industry's widest full-flat bed, at 78 inches in length, with a padded headboard cushion for enhanced comfort. More stowage space has also been added, with an amenity stowage area on the side console and laptop stowage area.

The new Economy Class seat also provides additional comfort, with increased personal space and legroom. Seats feature new backrest cushions with side bolsters for better support. An ergonomically sculpted headrest cushion provides an increased range of height adjustments and improved neck support.

Complementing the new seats is the latest KrisWorld in-flight entertainment system. Upgraded with the latest hardware offerings and an intuitive graphical user interface, it is the world's most advanced in-flight entertainment system.

In First Class, customers can enjoy the new KrisWorld on a 24-inch LCD screen, with video touch-screen handset, Business Class features an 18-inch LCD screen and touch-screen handset, while Economy Class features an 11.1-inch touch-screen monitor and touch-screen handset.