SINGAPORE - 59 talented individuals and teams were lauded at the Institute of Advertising Singapore's (IAS) Hall of Fame Awards, held at the St Regis hotel on Nov 24.
The annual event held for the third year recognises the people behind outstanding advertising and social media campaigns for their innovation and creativity
This year, both Young Talent as well as Rising Star (Marketer) category awards were won by OCBC, and Marketer of the Year was Ms Diana Chen of Singtel.
TBWA\ Singapore led the way with 10 wins in the Talent segments, with Havas Media and GOODSTUPH securing eight wins across the categories. iris Worldwide and GOVT had five wins each.
INCOME was named Brand of the Year and DDB Group Singapore nabbed the coveted Creative Agency of the Year award.
Havas Media Group Singapore won for Media Agency of the Year, and GOODSTUPH was named both the Specialist Agency of the Year as well as Independent Agency of the Year.
GOODSTUPH's work for Changi Airport, incorporating Joseph Schooling Olympic win in its campaign, won Gold for Social Campaign of the Year, while DDB Group Singapore's project for the Ministry of Communications and Information's 'Kungfu Fighter, Hidden Sugar' campaign also won Gold.
Jacqui Lim, Chairperson of Hall of Fame Awards 2017, Chief Executive Officer, Havas Media Group Singapore said: "The diversity in thinking, perspectives and skills are not only the key ingredients to delivering great work, but also something to be honoured and celebrated in full glory.
"And as the saying goes, `genius is talent set on fire by courage'. If our passionate professionals continue to keep the fire burning strong, they will continue in their pursuit to produce work of pure genius."