SingPost celebrates 40 years of Hello Kitty

SINGAPORE - The iconic cat without a mouth turns 40 this year and its mug will soon pop up on postage stamps here.

From next month, fans of Hello Kitty will be able to buy souvenirs such as postage stamps from Singapore Post, which is issuing the collectibles to mark 40 years of the cool cat from Japan.

"Born" on Nov 1, 1974, this fictional cat from Japanese firm Sanrio is a global marketing phenomenon worth billions of dollars each year.

Collectible soft toys of the cat have sparked long queues and even fights here.

SingPost will be selling the MyStamp sets featuring specially designed Hello Kitty collectibles and souvenir sheets. Each sheet is Hello Kitty- themed and includes postage stamps. There will also be items such as umbrellas and bags.

Five sets will be rolled out over the year, with the first two - the Hello Kitty Limited Edition My- Stamp Book and Hello Kitty Singapore MyStamp Folder sets - to go on sale from April 16.

The $69.90 book set, the signature product of the SingPost and Hello Kitty 40th Anniversary Collection, consists of an eight-page book of souvenir sheets and a Hello Kitty tote bag. The $18 folder set will have souvenir sheets and a lanyard. Three other folder sets costing $28 and $38 will go on sale in June, August and October.

Early-bird buyers can pay a promotion rate of $148 if they pre-order all five sets at the post office or via www.stampdelight .com from today until March 31. They will also get an extra Hello Kitty lanyard.


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