SingTel: Fans getting 'good value for money'

SingTel: Fans getting 'good value for money'
Brazilian soccer legend Pele reacts as he poses after a news conference to present the FIFA World Cup global "Trophy Tour" in Paris March 10, 2014. The 2014 World Cup will be held in Brazil from June 12 through July 13.

SingTel on Wednesday revealed that its World Cup 2014 package will cost $105 ($112.35 after GST), or free for those who sign a two-year contract for its English Premier League (EPL) broadcast.

The Gold Pack (EPL plus Champions League and other channels) costs $64.90 a month and Mio Stadium (EPL only) costs $59.90. SingTel country chief officer Allen Lew explains the details.

Why is the Package free for those who sign the two-year contract?

What we're telling fans is that if they contract for 24 months with us, which incidentally brings us to the end of our EPL commitment, we give them the World Cup free. We want to engender their loyalty and develop a longer-term relationship with them.

If your contract ends this December, we will move you from your current contract and to a new one that ends in June 2016. There will be no early termination charge for the existing contract.

Those with EPL contracts with us but use StarHub set-top boxes will also get it free if they sign a two-year contract with us.

There were problems with SingTel's broadcast, such as on the final day of the 2011-2012 EPL season. Can SingTel ensure this will not happen during the World Cup?

We take the reliability of our network very seriously. We've learnt from the lessons, we understand what caused the problems on May 13, 2012. The fact that I remember it very well shows you the sort of rigour we went through to understand that.

We have made all the remedies necessary in our network, and we will ensure that people watching the World Cup won't have the problem customers had the last time.

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