Singtel undergoes revamp to enhance customer service

SINGAPORE - Singtel has undergone a revamp that is targetted at improving customer service and experience.

It also has a new brand identity, which was last changed 16 years ago.

In a statement to the press, the company says its aim is to enrich their customers' user experience by providing better service, technology and content.

Besides unveiling its new logo at its launch event, Singtel also announced that it now offers advanced appointment bookings for customers who need to visit any of their 10 Singtel shops.

Customers can go online to make their bookings as opposed to taking a queue ticket whenever they visit the shop.

Additionally, customers can also check the availability of their preferred handset models and make an online reservation of the device they intend to purchase whilst checking their contract service eligibility.

Starting in March this year, customers who have outstanding or new queries can also opt to have callbacks from customer service officers whenever they reach the Singtel hotline.

Another area in which the company in enhancing its services is by ensuring that their technicians arrive within a 30-minute window period for home and office appointments.

This is all part of the company's plan to reshape the customer experience and recognise their loyal customers.

Singtel also launched a training programme for 5,000 employees last year and aims to extend this training to all 14,000 staff here, Channel NewsAsia reported.

Singtel Group CEO, Ms Chua Sock Koong, said: "To thrive and stay relevant, we will build on our customers' trust in us and respond to their changing needs. Our commitment is to make everyday better with distinctive products and services, and delivered with a customer-centric attitude."

ssandrea@sph.com.sg