SPH rolls out salmon-coloured newsprint for My Paper advertising feature on Tuesday

File photo for illustration purposes only

Singapore Press Holdings (SPH) introduces another print innovation in My Paper with coloured newsprint in a special feature about wellness.

This feature runs within My Paper and the coloured salmon newsprint differentiates the feature enabling it to command a striking presence within the regular news content.

Ms Elsie Chua, Executive Vice President, and Head of Integrated Sales, Marketing Division, SPH, said: "We have showcased the use of coloured paper in the My Paper Wellness feature and advertisers can work with us for more creative options in using this to deliver a greater impact for their advertising campaigns."

The 16-page advertising feature showcases the latest beauty and wellness products and services that is targeted at the executives reading My Paper, Singapore's only free bilingual newspaper.

Mr Rahul Pathak, Editor of My Paper, said: "The salmon paper has a sophisticated feel to it, which serves as an ideal backdrop for high-end advertisers to showcase their offerings."

Get a copy of My Paper at MRT stations tomorrow and see the difference in the My Paper Wellness supplement!