SINGAPORE - Digital outdoor advertising wheeled its way into the heart of Orchard Road - literally - on a mobile truck fitted with LED screens on its sides, as radio DJs from UFM100.3 worked up the crowd with the station listeners' favourite songs. UFM100.3 is the Chinese radio station of SPH Radio.
The U1000 Music Countdown (U选1000) event was held over three days from March 31 at the outdoor atrium of Plaza Singapura to announce the results of listeners' votes cast earlier.
A selection of the top 1000 songs was played by DJs Jingyun and Xinying at a live broadcast to an appreciative audience who had gathered at the atrium.
Local singer Jocie Kok made a special appearance on Day 1 and DJs Anna and Chengyao hosted games and entertained the crowd on Day 2.
The winners walked away with vouchers from KokoPanda, HUSK or Popbar, and travel kits from Crabtree & Evelyn and Kiehl's. Vitagen drinks were given out to the public with the compliments from VITAGEN Less Sugar, presenter of the event.
The public were encouraged to take part in a contest by posting photos of themselves with Vitagen drinks and UFM fan cards on the UFM100.3 Facebook page. Those who participated stand to win prizes, including a $1,000 cash prize.
In keeping with the carnival atmosphere, the LED truck, supplied by SPHMBO, the Out-of-Home media unit of SPH, was bedecked in UFM100.3's vibrant colors and logo.
To widen the reach and draw attention to the event, the screen on the truck showed segments of the Countdown from the "live" broadcast of UFM100.3 Facebook.
The almost 4m by 2m screens, equipped with a 4 channel high power sound system, also entertained the audience with a number of UFM100.3's countdown videos.
Mr Sim Hong Huat, general manager of SPH Radio said: "The LED truck has added a new dimension to our LIVE events and greatly expanded the possibilities of engagement with our audience. The visibility of our brand and activities is greatly enhanced through this vehicle".
For those who missed the event, the U1000 Countdown finale will be held at the outdoor main stage of Bugis Junction between 1pm and 8pm on April 14.
As a prelude, the public will be able to enjoy viewing a variety of music videos, courtesy of UFM100.3, on the LED truck, which will be stationed at the same location from April 10.