ST wins Superbrands award as No. 1 paper

SINGAPORE - Samsung, SingTel and The Straits Times were among the winners on Monday in a competition celebrating Singapore's most popular brands.

They were just some of the 28 big names picked by the public as the best in their category.

On Monday, each received an award from an international organisation called Superbrands. Its chief executive, Mr Mark Pointer, said the fact that Singapore consumers had voted for them as favourites was "testament to the recognition and standing that these brands have in the local market".

The results were based on a poll of 1,500 consumers aged 18 to 55. Carried out by independent market research firm BDRC Asia, it asked them to name their favourite in categories ranging from technology to lifestyle services.

Samsung, which recently launched a series of ultra-high definition television sets, won a Superbrands award in the TVs category. "We thank consumers for their support and we strive to understand consumer insight better through surveys and feedback from social media," said its vice-president of marketing for Asia, Ms Irene Ng.

The Straits Times was named Singapore's favourite newspaper at Monday's ceremony in the Shangri-La hotel, ahead of seven competitors including Today, The New Paper and Shin Min Daily News.

Survey results showed it received more than four times as many votes as its nearest rival.

"These days, consumers of news have many sources they can turn to," said ST editor Warren Fernandez. "So we at The Straits Times deeply appreciate that they continue to see ST as their top choice for news.

"We will continue to develop our print, online and mobile products to deliver the news that matters to our readers, wherever and however they want it."

This is the third time The Straits Times has scooped a Superbrands award.

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