The Straits Times accorded Superbrand status

SINGAPORE - The Straits Times, the English flagship newspaper of Singapore Press Holdings, was accorded Superbrand status at the Superbrands Tribute event held at the Shangri-La Hotel Singapore today.

The special award was presented to Mr Warren Fernandez, Editor of The Straits Times.

The flagship English daily of Singapore Press Holdings was voted Singapore's favourite newspaper, beating seven other newspapers identified by a survey commissioned by Superbrands Singapore. The survey results showed that The Straits Times achieved more than four times the total number of votes compared to its nearest rival.

Mr. Fernandez said: "These days, consumers of news have many sources they can turn to. So we at The Straits Times deeply appreciate that they continue to see ST as their top choice for news. We will continue to develop our print, online and mobile products to deliver the news that matters to our readers wherever they are. We will do so any time, any where and any way they want it."

At the event today, Superbrands also honoured 27 of Singapore's favourite brands. More than 100 brand delegates, special guests and media partners attended the Supberbrands tribute event.

All the brands present had earned the accolade to be known as a Superbrand and are entitled to use the distinctive Superbrand gold logo on their advertising and marketing collaterals, as well as on their packaging.

Mr. Mark Pointer, CEO of Superbrands Singapore, said: "Brands need to add meaning to people's lives. How a brand resonates with its audience and the extent to which the consumer trusts the brand is crucial.

"Brands need to constantly evolve and stay relevant in order to maintain Brand loyalty. A great brand like The Straits Times does this and that's why consumers Identify with it and think of it as their favourite brand."

Superbrands is the world's largest brand promotional platform and operates in more than 80 countries around the world.

Originally launched in London in 1994 and Singapore in 2002, the Superbrands Programme identifies and pays tribute to the leading consumer brands and is actively helping many successful Singapore companies leverage on their Superbrands Status through a multi--‐tiered promotional platform.

The brands participating in Singapore's Superbrands programme were identified by Singapore consumers as being their favourite brand within a respective product or service category.

The research agency, BDRC Asia, conducted the research and the results were based on the responses of 1,500 consumers aged 18 to 55 years of age, who identified their favourite brand across 106 different product and service categories.