SINGAPORE - Stepping in with perfect timing in line with the influx of foreign brands into Vietnam is the International Franchise & Business Opportunities (IFBO) trade show.
Organised by BizLink Exhibition Services, a subsidiary of Singapore Press Holdings Limited (SPH), the inaugural event will take place from 28 - 30 May 2014 at Ho Chi Minh City's Tan Binh Exhibition & Convention Centre.
IFBO will create a pure business-to-business platform dedicated to enable international brands, franchisors, and companies to meet investors, potential franchisees, and entrepreneurs from Vietnam and other ASEAN countries.
With the expanding consumerism culture among Vietnam's estimated 9 million burgeoning population, a growing disposable income, an emerging middle class, and a youthful population keen to experiment with food and lifestyle choices, the franchising model is a good fit.
Franchising is a good opportunity for foreign businesses to set up a retail system in Vietnam as the country has many retail opportunities, including a food and beverage retail sector valued estimated at $33.7 billion (2010, latest available data). Franchising allows foreign businesses to save time, lower the investment costs, and avoid legal risks.
Mr Chua Wee Phong, Executive Director of BizLink Exhibition Services, said: "The launch of IFBO Vietnam 2014 aims to tap on this dynamic growth, creating opportunities for even more international brands to gain a foothold, to showcase and introduce opportunities in Vietnam.
"At the same time, IFBO Vietnam 2014 aims to provide a facilitative environment for Vietnamese franchise players to network and forge business partnerships with these international players. With BizLink's experience, knowledge and proven track record, we are confident that we are able to connect international brands with the dynamic Vietnam industry."
In Singapore, BizLink Exhibition Services organises Franchising & Licensing Asia (FLAsia), bringing together some 250 international brands and 10,000 potential investors annually.
Mr Chua added: "We are proud to add IFBO - Vietnam to our other established trade exhibitions and we are firmly focused on delivering positive business outcomes for all participants."
Visitors looking to register for a free entry trade pass to IFBO 2014 Exhibition can visit www.ifbo-vietnam.com/visitor-registration