Taking a 'sweet' risk with online business

Taking a 'sweet' risk with online business

BRUNEI - Time management and coping with orders are some of the challenges initially faced by Sweet Distractions (SD), an online business established by Caro Ramlee.

The bakery, which began operations on February 14 this year, focuses on selling sweet indulgences or "distractions".

It offers a variety of cupcakes such as its best selling red velvet, triple chocolate, cookies and cream, cookie dough, fruit paradise and many more.

SD's treats also come in jars, for a less messy indulgence.

"We've also added a variety of brownies such as mars brownies, twix brownies, fudge brownies and many more. Every bite is an explosion in your mouth," said Caro during an interview.

When asked how the idea of starting an online bakery came about, Caro said that she started off by baking a few red velvet cupcakes one day to share with a group of friends during a gathering.

"This was quite uncommon for me as I usually only bake for my family and a few close friends. However, when my friends at the gathering took a bite, the first thing one of them asked was how much I was selling them for as she wanted to order a batch off me," she said.

"From then on, it spread and many people started encouraging me to start my own business. I have also always had a passion for baking since I was seven years old."

Caro also said that being in the food business is in her blood as her grandmother also had a business selling food.

"I've tried many lines of work but they were incomparable to my love of being in the kitchen; so I took the risk and decided to take a chance. I opened SD," she said.

Initially, advertising was via word of mouth but is now marketed through social networks such as Facebook and Instagram.

Local sites such as 1stopbrunei.com and a number of local bloggers in the country have also shown support.

"Business this year has been amazing thanks to the unlimited support from my customers and friends.

"The reaction and response to the treats are my motivation to keep SD going.

"In 10 months, my business has grown so much," said the online entrepreneur.

Caro hopes to see the business grow bigger in the next year and that although there were challenges initially to cope with the many orders she alone had to bake, she said,"I managed to hire helpers to help me in the kitchen as well as to deliver the treats to customers."

"It has been smooth sailing every since."

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