Shape the face of
Total Defence

The Total Defence logo is changing to include a sixth pillar - Digital Defence - and the transformation is happening right now.

Ten entries have made it to the final selection.

But which one is The One for Total Defence?

Select your favourite Logo Design below and win exciting prizes!

1 Overall Lucky Winner: $1,000 cash vouchers

20 Special Prizes: $100 cash vouchers

5 Weekly Winners: A pair of Cathay Cineplexes Everyday Movie vouchers

Congratulations!
Overall Lucky Winner:
Lee Lin Lin

Izumi Tan

Christine Tan

Monica Deborah Tan Poh Suan

Choy Puay Wun

Hsu Jing Yi

Emily Tan

Seen Jian Yi, Roger

Tan Geok Kheem

Ho Chuen Chuen, Maisie

Afiqah Syazwani

Lee Zhe Wang

Lim Bee Lay

Noor Ashiqin

Sebastian Tan

Emanuel Chua

Peter Lam

Jess Loy

Cheryl Foo

Chung Zhen Hao, Ray

Ang Jian Yi

Elson Tan

Kevin Ong

Ivan Liu

Lim Sok Chen Jenny

Aeon Neo Yong Chee

Lim Siew Khim

Giovanni Felix Santiago

Nur Atiqah

Lim Bee Hiong Annie

Tan Hui Ying

Tan Chee Seng Davmes

Muhammad Farid Bin Md Isa

Lim Zhi Hao Garry

Chua Chee How

Crystal Peh

Celine Chen Huihua

Glenn Seah

Kiro Gareth See

Lynne Chee

Tan Mui Noi

Winnie Leong

Lee Chun Hui

Sim Jun Heng

Nurasriati Goetomo

Haziqah Zainal

Christopher Hsieh

Lim Pei Chuen Jasmine

Tan Yeun Yeun

Jackie Quah Jia Chyi

Chan Ying Hui

Contest closes on 29 December 2019

Contest winners will be announced on AsiaOne Facebook page and notified via email.

Weekly Contest Winners - Every Monday Starting 18 November to 23 December 2019

Overall and Special Prize Contest Winners - Monday, 6 January 2020

About the designs
The design pays tribute to the current Total Defence logo. The six arrows with the stars and crescent pointing upwards show Singapore’s resilience and determination to keep moving forward in an ever-changing world.
The design pays tribute to the current Total Defence logo. The six arrows with the stars and crescent pointing upwards show Singapore’s resilience and determination to keep moving forward in an ever-changing world.
Total Defence is embodied in an iconic glyph with the lion for bravery, pride, and alertness; six layers of mane for six pillars of strength; shield for reliable protection and Singapore's Flag - the formidable fabric of the nation.
Total Defence is embodied in an iconic glyph with the lion for bravery, pride, and alertness; six layers of mane for six pillars of strength; shield for reliable protection and Singapore's Flag - the formidable fabric of the nation.
The lanes in the logo represent how six pillars of Total Defence come together on the frontline. Similarly, everyone needs to rise up to the challenge and stand together on the frontline to protect our homeland, Singapore.
The lanes in the logo represent how six pillars of Total Defence come together on the frontline. Similarly, everyone needs to rise up to the challenge and stand together on the frontline to protect our homeland, Singapore.
Pixels were added to the existing familiar logo to represent the pertinent need for digital defence in our rapidly digitalising economy. Retaining the original logo with 34 years of history emphasises “building up” our defence versus starting from scratch.
Pixels were added to the existing familiar logo to represent the pertinent need for digital defence in our rapidly digitalising economy. Retaining the original logo with 34 years of history emphasises “building up” our defence versus starting from scratch.
The five curved lines on the right merged into six on the left, symbolising the addition of Digital Defence. The unification of these lines form an upwards-pointing arrow signifying societal advancement and growth under the six pillars of Total Defence.
The five curved lines on the right merged into six on the left, symbolising the addition of Digital Defence. The unification of these lines form an upwards-pointing arrow signifying societal advancement and growth under the six pillars of Total Defence.
The logo is a person with a shield, making a pledge to contribute to Singapore. It also symbolises the actions of every individual, along 6 distinct lines representing 6 pillars of Total Defence.
The logo is a person with a shield, making a pledge to contribute to Singapore. It also symbolises the actions of every individual, along 6 distinct lines representing 6 pillars of Total Defence.
The logo portrays the spirit of readiness to defend our nation. Six surging arrows represent the six pillars of Total Defence, pointing in the same direction signifying a united determination in our progress towards the future.
The logo portrays the spirit of readiness to defend our nation. Six surging arrows represent the six pillars of Total Defence, pointing in the same direction signifying a united determination in our progress towards the future.
This logo features the lion with a protective force-field, made up of the six pillars of Total Defence. The force-field doubles as an arrowed shield pointing towards the horizon; suggesting an accelerated movement towards a safe, promising future.
This logo features the lion with a protective force-field, made up of the six pillars of Total Defence. The force-field doubles as an arrowed shield pointing towards the horizon; suggesting an accelerated movement towards a safe, promising future.
The lion head and dome depicts Singapore, looking up confidently and forward into the future, safeguarded on all fronts by total defence, represented by the six apexes. The red evokes a powerful sense of determination and commitment.
The lion head and dome depicts Singapore, looking up confidently and forward into the future, safeguarded on all fronts by total defence, represented by the six apexes. The red evokes a powerful sense of determination and commitment.
The shield represents Singapore's everlasting strength. Each pillar of Total Defence is represented by its own arrow, circling the Shield, working hand in hand to keep Singapore strong. This emphasises the need for collaboration and connectivity to ensure Singapore's invulnerability.
The shield represents Singapore's everlasting strength. Each pillar of Total Defence is represented by its own arrow, circling the Shield, working hand in hand to keep Singapore strong. This emphasises the need for collaboration and connectivity to ensure Singapore's invulnerability.
Featured Stories
My NS buddies were always there for me: 5 Singaporean stories that will make your day

Daniel Teo (second row from the bottom, first from the right) with his platoon in 2011. PHOTO: Facebook/mindefsg

From humble beginnings as a trading port to the most beautiful city in Asia, Singapore has certainly had a makeover or two in the last 200 years.

Has shifting from kampungs to HDB flats and skyscrapers changed Singaporeans fundamentally as well?

As Total Defence welcomes a new pillar Digital Defence this year, it is timely to take stock of our social fabric.

Sure, we may be a little kiasu at times, but as these firsthand accounts of kindness and compassion show, you can take us out of the kampung, but you can't take the kampung spirit out of us.

Millennials react to famous logos getting replaced

totaldefence

When Singa the Lion retired in 2013, he penned a letter stating that he was too tired to continue facing an increasingly angry and disagreeable society

His letter even included a picture of himself wearing a frown instead of his usually sunny face.

While his audacious message seemed like a guilt trip to some, for many others the idea that one of the most iconic mascots in Singapore history was done shook them the most.

Total Defence Day:
First-ever redesign of Total Defence logo open to public

totaldefence

Calling all Singaporean designers.

Nexus, Mindef's department responsible for Total Defence and Education, is organising a Total Defence Logo Design Competition for the new logo.

This is to mark the addition of a sixth pillar, Digital Defence, to the five existing pillars of Military, Civil, Economic, Social and Psychological Defence on Total Defence Day this year.

Featured Videos

The Total Defence logo is changing with the addition of Digital Defence as the sixth pillar. Out of the 600 entries submitted, 10 have been shortlisted. But which is the crowd favourite? We took to the streets to find out.

We come across logos regularly in our daily lives, and it’s what helps people identify companies or brands. But how well do we know our very Singaporean logos? In this video, we put some young Singaporeans to the test to see how many logos they can identify. How many can you recognise?

Terms & Conditions
  1. The contest is open to all AsiaOne readers residing in Singapore.
  2. Entries must be submitted via this contest site and should reach us by 29 December 2019,23:59 to be deemed as eligible.
  3. Readers are entitled to 1 additional chance of winning the Grand Prize via a referral link on the confirmation page.
  4. Only completed entries will be accepted.
  5. The logo selected by winners of the lucky draw is not necessarily the winning logo of the Total Defence Logo Design Competition.
  6. Winners will be selected by AsiaOne and all decisions made are final.
  7. Winners will be notified via e-mail and/or telephone.
  8. Winners are responsible for collecting their own prizes. The date(s), time(s) and venue(s) of the collection will be notified via email and/or phone.
  9. Prizes are not exchangeable or redeemable for cash. Prizes must be utilised within the specified validity period and no requests for extension will be entertained.
  10. Prizes not collected will be forfeited.
  11. Employees of AsiaOne and all its affiliates, advertising and promotion agencies and their immediate families are not eligible for the contest.
  12. AsiaOne's decision on all matters relating to this contest will be final and binding on all persons participating in this contest, and no correspondence will be entertained.
  13. AsiaOne reserves the right to publish or display the name, picture, identification card number and city of residence of the winner of this contest for advertising and publicity purposes.
  14. By entering into this contest, participants agree that AsiaOne, their respective affiliates, subsidiaries, advertising and promotions agencies, and their respective officers, directors, and employees shall not be liable for injury, loss, or damage of any kind resulting from participating in this draw or from the acceptance or use/misuse of the prize awarded. This includes, without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy.
  15. AsiaOne, in their sole discretion, reserves the right to modify these terms and conditions, make prize substitutions or cancel this contest without prior notice.
  16. AsiaOne is not responsible for lost or misdirected entries, caused by telephone lines or systems or internet service providers, for entry responses received after the deadline as a consequence of telephone or internet service delays, interruptions, failures or overloads, or for any stolen, misplaced, or incomplete responses.
  17. AsiaOne reserves the right, in their sole discretion, to disqualify any individual found to be tampering with the registration process or the operation of the contest or the website, to be in violation of the Conditions of Access of the Website, or to be acting in violation of the Computer Misuse Act or any other law or regulation.
  18. AsiaOne reserves the right to pursue legal action against any individual believed to have undertaken fraudulent activities or other activities harmful to this contest, the entry submission process or the relevant website.
  19. Participants also agree that AsiaOne is not responsible or liable for any injury or damage to a participant or third party's computer relating to or resulting from this Contest and/or its prizes.
  20. AsiaOne is not liable for damage to a user's computer system in any way due to a user's participation in the online contest or downloading of any information in connection with the registration, including without limitation any server failure; lost, delayed or corrupted data or other malfunction.
  21. AsiaOne reserves the right to modify or cancel this online contest in the event that the platform becomes technically corrupted or unsuitable for use.
  22. By participating in this contest, you consent to the organiser to use the information submitted as it deems fit, to send you information, promotions and updates including marketing and advertising materials in relation to our goods and services and those of third party organisations selected by us.
  23. Announcement of contest winners:
    • 1st Week: 18/11 - 5 winners for Cathay Vouchers
    • 2nd Week: 25/11 - 5 winners for Cathay Vouchers
    • 3rd Week: 2/12 - 5 winners for Cathay Vouchers
    • 4th Week: 9/12 - 5 winners for Cathay Vouchers
    • 5th Week: 16/12 - 5 winners for Cathay Vouchers
    • 6th Week: 23/12 - 5 winners for Cathay Vouchers
    • Final Overall Lucky Draw Announcement: 6/1/2020 - 1 X Grand Prize $1,000 Cash Voucher and 20 Special Prize X $100 Cash Voucher
Competition Partners: