SINGAPORE - Customers flying in Singapore Airlines' (SIA) economy class will now be able to upgrade their seats to premium economy class through a bidding system.
The invite to selected SIA customers will be sent via email seven days before their flight departure, SIA said on its website detailing the scheme called mySQupgrade.
A preset bidding range with minimum and maximum values will be imposed on each flight, and users can change their bids up to 50 hours before departure.
Successful bidders will be notified 48 hours before the flight, while unsuccessful bidders will retain their original seats.
SIA did not reveal the criteria for an invitation and added that the factors are dynamic.
Passengers who book in groups are eligible for the upgrade if the invite is sent to the email that handled the group booking.
Customers in SIA's loyalty programme KrisFlyer who are redeeming an upgrade with miles will be prioritised over bidding customers.
KrisFlyer miles cannot be used for the bidding payment, SIA added.
According to Today, many airlines are offering similar bidding upgrade schemes, such as Malaysian Airlines, Qantas, Qatar Airways, and Etihad Airways.