Travel metasearch sites provide travellers with the avenue to make direct bookings in a place where carriers deliver their services and product propositions.
Close partnership with metasearch engines has become the cornerstone of the various online distribution strategies of carriers. Recently, Wego -the Asia Pacific and Middle East leading travel metasearch site - announced a partnership with Hong Kong official carriers Cathay Pacific and sister airline, Dragonair, which together serve over 170 destinations worldwide.
Chief flights officer Dean Wicks said that Wego's millions of users have the opportunity to see the best airfares from Hong Kong's leading carriers with this collaboration. As one of Asia's major hubs, Hong Kong will also benefit from the wider exposure.
The integration of Cathay Pacific and Dragonair provides the widest choice of fare types available per flight segment, down to the last seat available.
With such detailed displays of comparisons, consumers now have more fares, seats and options to make bookings directly on the airlines' websites.
Besides Cathay Pacific, more Asian carriers are also directly connecting with Wego, which by-passes the Global Distribution System providing a completely personal, direct and engaged connection with customers.
Wego also provides a Route Sponsorship premium placement to Cathay Pacific and Dragonair which increases its marketing exposure on selected city pairs such as Singapore to Hong Kong, as well as 5th Freedom flights, such as Singapore to Bangkok, with additional branding and promotional messaging opportunities that are tied to the city pairs.
Wego's extensive airline inventory is growing rapidly, and available at 52 localised country sites in 30 languages. Cathay Pacific and Dragonair flights are now live in Wego's flight search at www.wego.com/flights.