Affordable goodies at new John Little

SINGAPORE - Home-grown retailer John Little opened its fourth store at Plaza Singapura on Tuesday, taking over the retail space that was previously used by Carrefour.

While the established department store continues to carry its popular Everyday Great Value items, John Little - which is owned by the Al-Futtaim Group - has boosted its product offerings at its newest store with 25 new brands.

Although a John Little spokesman did not disclose how much it cost, its latest outlet - which spans 38,000 sq ft - is the largest one, compared to its outlets in Marina Square, Tiong Bahru Plaza and Jurong Point.

The biggest addition to the Plaza Singapura outlet is a store-within-a-store concept, with British retailer George taking up a good 8,000 sq ft area within John Little.

This is the British retailer's first foray into South-east Asia.

Its range of products at John Little includes affordable apparel and accessories, such as womenswear label Moda and menswear label South Dean Street.

John Little has also expanded its offerings by stocking products that are not available at its other outlets.

One of them is local skincare brand The Skin Pharmacy, which provides customers with custom- blended skincare solutions.

Other beauty and cosmetics brands available include Studio Makeup, O.P.I. and Canmake.

The children's section carries products from brands like China's Goodbaby and European baby- seat manufacturer Nuna.

As for kitchenware, John Little is the first retail store to stock products from Happy Call, the South Korean company behind the popular double-sided pan, which was previously available for sale only online.

Other items include cookware from American companies Meyer and Anolon.

 

tanjoce@sph.com.sg

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