KUALA LUMPUR - British fashion designer Zandra Rhodes, known to have dressed many in the who's who list - from Princess Diana to supermodel Kate Moss - will feature batik at the London Fashion Week.
This will be the first time that Malaysian batik is seen on the catwalk of London Fashion Week, from Sept 18 to 22.
Rhodes is collaborating with Kraftangan Malaysia for a Malaysian textile development programme in London which will culminate during London Fashion Week.
"This collection designed by Zandra and produced by Malaysian entrepreneurs will be presented as the Spring/Summer collection for 2016," said Kraftangan Malaysia director of design and research department Datuk Zubir Mohd Zain.
He hoped that the collaboration would raise the profile of Malaysian textile on the international stage.
British High Commissioner to Malaysia Vicki Treadell told a press conference yesterday that Zandra would design a collection under her label but with Malaysian textiles.
The partnership, she said, was something to be celebrated.
"It will serve as a platform for young Malaysian talent to learn from Zandra," she said.
Treadell said this would be the first time that Malaysian textile would be featured in the official schedule of the London Fashion Week.
Speaking of Zandra, Treadell said the designer was made a dame in the Queen's honours list in recognition of her work in always giving back to the community.
Dodi Mohasdi Mohammad, who is the founder of fashion agency Tradisi Busana PR Sdn Bhd, said Zandra's collection featuring batik and songket would be priced from RM1,000 to RM5,000.
"Her collection will also be featured at the KL Fashion weekend from Nov 8 to 15," he said.
Explaining how it all came about, Dodi said that Zandra, who specialised in printed textile, developed an interest in batik during her visit to Malaysia in 2013.
"I introduced her to Kraftangan Malaysia and the plan took off from there. Zandra will soon pick 10 entrepreneurs shortlisted by me to execute her designs," he said.