Entrepreneur and It girl Velda Tan has come a long way from her blogshop days, when she would sell her pre-loved clothes. Last Friday, Tan, who is also the co-founder of affordable online label Love, Bonito, presented 22 looks from her new brand Collate The Label at the glitzy Singapore Fashion Week.
The label is likely to find fans among women who appreciate feminine and clean silhouettes.
Boasting classic styles, the easy-to-wear pieces in neutral hues are building blocks for any wardrobe.
The collection is currently available at Tangs Orchard and www.collatethelabel. com. Prices range from $109 for tops to $399 for dresses.
For a limited time, customers will receive a Collate notebook with every purchase of the label's products at Tangs.
This article was first published on May 22, 2015.
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