Comfort for the sole

PHOTO: The Straits Times

If you thought FitFlops could not get any more comfortable, you are wrong.

The British footwear brand has unveiled its new sole technology, the SupercomFF midsoles, at its recently opened pop-up here outside Robinsons The Heeren.

The new SupercomFF collection comprises shoes that are slimmer and sleeker. The new sole uses dual-density EVA, which is an elastic polymer. It is thinner than the original Microwobbleboard sole, which is made of triple-density EVA.

The new collection comes in metallic hues as well as muted neutrals such as brown, black and grey. The shoes are priced from $199.90 to $229.90.

Aside from the new SupercomFF collection, the pop-up will also carry Microwobbleboard designs. Prices from $109.90 to $229.90.

The pop-up ends on Aug 23.

This article was first published on August 13, 2015. Get a copy of The Straits Times or go to for more stories.