Fab find: The Fendi Anna bag

Fresh off the Autumn Winter 2014 runway, the Anna bag hits stores with great expectations of being the next "It" bag. After all, the new arm candy comes with quite a list of credentials.

Inspired and named after one of the five Fendi sisters - Anna - the bag was featured prominently in the Fendi Autumn Winter 2014 runway show.

Made entirely by hand, and in limited numbers, the Anna has 1,322 Selleria ton-sur-ton stitches that join together the different pieces of Roman leather to structure the bag and also keep a soft, feminine and ergonomic shape.

When you are running around town during the day, the Anna secures cross-body with a long strap but its short strap means that the versatile bag is also perfect for a dinner date with your beau.

The Anna bag can be customised with your initials too as part of the fashion house's Made to Order service - you can join the likes of Cara Delevingne (CARA) and Rihanna (RIRI) who have done so on this soon-to-be iconic bag.

Models Esmeralda Seay-Rynolds, Binx Walton, Devon Windsor, Joan Smalls and Nadja Bender star in a two-minute video with the Anna bag talking about how chic, modern, tradition, comfortable and contemporary the bag. Watch it below.

The Anna bag retails for $3,590 for the mini size and $3,795 for the regular size at Fendi boutiques.

For more information, go to www.fendi.com and Fendi Life at fendi.com/fendilife. Follow Fendi on Facebook at www.facebook.com/Fendi, Twitter @Fendi and Instagram @Fendi_Official

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