Four things you should know about Alice + Olivia

After opening flagship stores in Tokyo and Hong Kong, Alice + Olivia has decided to bring its brand of whimsical flirty fashion to warmer shores. When news broke that American label Alice +Olivia would be setting up shop in Singapore, the excitement in the local fashion community was palpable.

The Singapore flagship Alice + Olivia will open for business in early April 2014, fully stocked with the Spring Summer 2014 collection. Preppy meets pretty, the looks are inspired by the American college girl but not without a romantic twist. The ultimate preppy piece, the collared polo shirt is paired with sweeping ball gown skirts for a daytime look like no other. An array of pretty dresses - all Singapore weather appropriate - show off the back in various styles, include the T-back design, an Alice + Olivia favourite.

Before you dive into the new Alice + Olivia store, here are four things you should know about the fashion brand.

1. The founder of Alice + Olivia is not Alice or Olivia. Actually, New Yorker Stacey Bendet is the brains behind the label. She decided to start her own line when she couldn't find the perfect pair of pants.

2. Bendet may be an East Coast native but Alice + Olivia has a huge celebrity following in Hollywood. Gwyneth Paltrow, Katy Perry and Solange Knowles are just a few famous fashionistas who love the brand.

3. The Alice + Olivia range also extends to shoes and bags. The Stacey - yes named after Bendet - adorable flats and heels feature the founder's signature sunglasses and the Olivia bag is reincarnated every season with new materials and elements.

4. Alice + Olivia love collaborations. The brand have collaborated with Starbucks for limited edition holiday tumblers and bears, the hosiery brand Pretty Polly, and even makeup giant Mac.

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