H&M to have pop-up store at Laneway Festival 2016

PHOTO: H&M

Laneway Festival goers who are looking for an outfit change while attending this year's music event can do so at H&M's very first pop-up store.

The pop-up store will be located right at the entrance of the event, which is scheduled to take place this Saturday (Jan 30). Look forward to browsing through an assortment of accessories ranging from headpieces to bracelets and rings as well as basic tops in a variety of colours and styles.

The Swedish brand will also be carrying out various other activities at a few stations, which is something they've been doing since 2014.

This year, there will be a DIY customisation corner beside the pop-up store where people can decorate their H&M tops with music-inspired stamps.

Laneway fans can also look forward to the new air-conditioned DJ tent located at the event location's carpark. This is where they can glam up their look at the H&M mystery flash tattoo parlour.

It is deemed a 'mystery' parlour because festival goers will receive a surprise tattoo just by placing their arms into any slot at the parlour. Right after this, they can pop by the inverted dressing room next to the booth to snap a few outrageous shots.

Attendees will have until Friday to buy tickets or collect their Laneway Festival wristbands at the precollection booth located on level two of H&M Orchard Building. They will also receive a 20 per cent discount voucher from H&M.

ssandrea@sph.com.sg

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