Joseph in Singapore

British luxury label Joseph has opened its first store here at Capitol Piazza.

The brand is known for basic luxurious essentials in clean designs, such as silk shirts, slip dresses and tailored pants.

The 350 sq m store carries the complete range of women's and men's ready-to-wear and accessories, as well as a selection of shoes from brands including Isabel Marant, Jil Sander and Chloe.

Womenswear ranges from $155 for a camisole to $3,300 for a sheepskin coat, and menswear from $140 for a T-shirt to $2,355 for a biker leather jacket.

The brand was started by the late fashion icon Joseph Ettedgui in 1979, a former hairdresser who opened a multi-label store in London to champion then up-and-coming brands such as Kenzo, Alaia and Yohji Yamamoto.

He launched his eponymous label in the early 1980s.

The company is now owned by Japanese fashion company Onward Kashiyama and the Joseph label is under the creative direction of Louise Trotter, who has worked with Calvin Klein, Tommy Hilfiger, and British high-street label Jigsaw.

This article was first published on November 12, 2015.
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