Luminox to debut new watch collection in Singapore

SINGAPORE - Swiss adventure watchmaker Luminox will be debuting its new Luminox Navy SEAL Colormark Nova watch collection here in Singapore on Nov 20 - the first market in its global launch.

The collection marks a new extension of the brand's core Luminox Navy SEAL watch series, which has been used and endorsed by the US Navy and elite military and law enforcement groups around the world for the past 25 years, according to the company.

The Colormark Nova features the best of two luminous technologies - Luminox's proprietary Light Technology (LLT) which enables the watches to glow continuously for up to 25 years, and the addition of luminous circular indices on the dial, for maximum visibility.

Available in five colours - white, green, orange, red and yellow - the Colormark Nova watches will be packaged in a special gift set which includes an additional strap in colours that match the "colormark" of the watch. For a limited time only, they will also come packaged inside a pelican box, which doubles up as a waterproof accessories case for small items.

The watches will be priced at $595 (before GST) and sold at leading departmental stores and watch retailers island-wide.