Mighty Mum-preneurs

Motherhood hasn't stopped these celebrities from running their own online businesses. 

1) Gwyneth Paltrow, Goop (www.goop.com)

The actress has a 10-year-old daughter and eight-year-old son with Coldplay singer Chris Martin, from whom she separated in March.

She launched the Goop online shop in October 2012, four years after starting Goop as a weekly online lifestyle newsletter that included recipes, travel guides, shopping ideas and wellness tips.

Gwyneth says she wants to share her version of the good life with carefully curated products to help readers "save time, simplify and feel inspired".

Goop has grown into one of the most popular celebrity sites.

The online store sells homeware, accessories, kids' toys, beauty products and clothes - some of which are from exclusive collaborations with designers such as Stella McCartney.

2) Jamie Yeo, Mums (www.mums.sg)

Radio deejay and actress Jamie gave birth prematurely to daughter Alysia in November 2010.

She says her experience as a new mum - she couldn't bear to leave her daughter's side in the first two years - inspired her to set up the online shop Mums with her friend Tristan Lo, a father of two, in October 2013.

Based on a flash-sale concept, Mums stocks children's apparel, homeware, toys and accessories for mothers - including products from hard-to-find brands - at competitive prices.

It also aims to provide a platform for mums to sell their own products.

Jamie says they have more ambitious plans in the works, such as a network for her fellow entrepreneurial mums.

3) Kristi Yamaguchi, Tsu.ya (www.tsuyabrand.com)

The Olympic ice skater, who has two daughters, launched her line of women's activewear in 2012 because she felt there was a lack of functional yet fashionable active clothing for women.

"I wanted this line to inspire daily confidence; to truly help women feel great inside and out," she says.

And it's for a good cause too: A portion of all Tsu.ya sales goes to Kristi's Always Dream Foundation, which promotes childhood literacy.

4) Kellie Martin, Romp (www.rompstore.com)

The television actress, whom you may remember from the medical drama ER, struggled to find "safe, inspiring and wholesome" toys for her young daughter until she discovered Romp.

She says the online store stocks toys that help her daughter "play, learn and experience her world".

Kellie was a dedicated customer of Romp for a few years before buying over the store in 2011, when the original owner wanted to close it.

Among the interesting toys available: a Make-your-own Ukulele Kit and Shadow Puppet Theatre.

All the products are hand-picked by Kellie and her seven-year-old daughter.

5) Hilary Tsui, Liger (http://store.ligerstore.com)

The former actress is the wife of popular Cantopop artist Eason Chan, with whom she has a nine-year-old daughter.

Hilary opened the first Liger fashion boutique in 2009 with stylist Dorothy Hui. It's well known in Hong Kong for carrying edgy and eclectic labels.

They launched their online store in April, stocking foreign brands like House of Holland and Wonder Anatomie, as well as Hong Kong brands like Johanna Ho.

Hilary also maintains the official Liger blog, on which she and her friends model the latest clothes and accessories that are available from their boutique.

6) Jessica Alba, The Honest Company (www.honest.com)

The actress, who has two daughters aged six and two, founded online start-up The Honest Company in January 2012 with a business partner.

She says it was in response to what they felt was a lack of safe and eco-friendly baby and household products in the market.

Today, in addition to their best-selling Honest diapers and Healing Balm, they also stock household cleaning products and health supplements.

Collaborative products such as strollers and baby carriers with other artisans and brands are available on a limited-edition basis.

"I created The Honest Company to help mums and to give all children a better, safer start," says Jessica.

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