New L'Oreal products to help with hair woes

SINGAPORE - Cosmetics giant L'Oreal has developed a highly-concentrated formula to deal with hair problems.

Called Serioxyl, it contains stemoxydine and Intra-Cylane, which may help hair to look healthy.

Serioxyl is applied to the hair through the use of two key products, the Denser Hair Serum and the Thicker Hair Serum, which are being launched today.

They are available for sale from L'Oreal certified hairdressers, who can also use them to help customers with hair problems.

The Serioxyl products are used in an intensive five-step programme under the care of a hairdresser.

To maximise the effects of Serioxyl, L'Oreal has developed a follow-up home-care programme for consumers.

The products also contain a combination of active ingredients Incell and Glucoboost.

Incell, which is found in the Thicker Hair Serum, combines with Glucoboost and may help deal with hair problems.

tanjeets@sph.com.sg

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