Newlyweds Zhou Xun and Archie Kao front H&M's CNY 2015 campaign

Chinese actress Zhou Xun and Hollywood actor Archie Kao have been picked to be the faces for H&M's Chinese New Year 2015 campaign.

The newlyweds will appear together in advertisements for the Chinese New Year collection, which will be available from Jan 29 next year, according to the Swedish retailer.

H&M's second Chinese New Year collection since 2014 will launch exclusively in four countries in Asia - China, Hong Kong, Malaysia and Singapore.

The pair surprised fans by announcing their marriage and exchanging vows on stage at the end of a charity event last July.

According to H&M, this year's campaign starring the celebrity couple "portrays love and togetherness with modern chic looks".

Watch their cute behind-the-scenes video here: