You "don't need make-up to cover up", they sang on their hit song What Makes You Beautiful.
But UK boy band One Direction are going to try to sell you some beauty products anyway.
The quintet - Harry Styles, Louis Tomlinson, Zayn Malik, Niall Horan and Liam Payne - are launching their own make-up line, Little Things (after one of their hits), with British cosmetics retailer MUA next week.
The collection features lipsticks, lip glosses, cheek stains and nail polishes with names like Harry Loves Strawberry and Louis Loves Vanilla.
Targeted at the band's young fans, all products are priced under £3 (S$5.80) and will be sold online as well as in selected stores in the UK.
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