Ong Shunmugam to open first flagship store in Chip Bee Gardens

Ong Shunmugam, which is known for its contemporary interpretations of the cheongsam, will open its first Singapore flagship store next month.

The single-storey, 1,300 sq ft unit at Chip Bee Gardens will house the label's office, atelier and retail space. Apart from enjoying bespoke services, customers can also shop for the label's ready-to-wear line at the store.

Ms Priscilla Shunmugam, the label's founder and designer, says: "No matter the digital economy, a physical retail store is still the most powerful manifestation of a brand's story, products and experience."

The five-year-old label's atelier was at Hong Leong Building in Raffles Place for four years.

Prices for the ready-to-wear Cruise 2016 collection start at $399 for a polyester-spandex top with silk crepe lining to $999 for a navy wrapped dress with kimono sleeves. For bespoke pieces, prices go up to $3,883 for a gown, depending on the design and material.

The store will open at the end of next month. The label's pieces are also available at www.ongshunmugam.com.

Go to herworldPLUS for more stories.