Revamped Louis Vuitton boutique pays playful tribute to its famous trunks

SINGAPORE - The newly-revamped Louis Vuitton boutique at ION Orchard not only gives off a more youthful vibe but also subtly pays a playful, modern tribute to the fashion house's luggage trunks by replicating the inside of one.

Founded in 1854, French fashion house Louis Vuitton first products were their high-end luggage trunk with their signature checkered prints.

If you take a good look at the French-made furnishings in the revamped boutique, you will notice that the display units are held up by Nomad leather straps and the overall colour palette for the store is neutral and bright - a significant contrast from its sister boutique at Ngee Ann City, which has a grander and more aristocratic feel.

First opened in 2009, the new concept completed its renovations in Dec 2015 and is the second boutique in South-east Asia to feature the fresh new look after Bangkok, according to a client adviser at the store.

The boutique houses a curated collection of accessories, jewellery and fashion apparel for women and men for their trend-focused clientele.

Some of the special features of the two-level boutique also includes a rainbow selfie wall made up of 400 luggage tags and also a dedicated section for travel and luggage.

Customers can find familiar favourites such as the Alma, Cluny and the Epi Tote bags, and also the specially-crafted Petite Malle mini trunk clutch to celebrate Singapore's Jubilee.

Affectionately called the "SG50 bag", only 10 of these brilliant rouge clutch bags have been made, with the price set at an eye-popping $54,500.

Clients who are interested in owning a piece have to personally visit the store in Singapore, as it is not allowed to be bought online or shipped.

According to a client adviser, we hear only three have been sold, with one snapped up by a Singaporean woman who shares the same birth year as our nation.

The boutique also offers clients made-to-order Capucines bags - one of the key pieces in the Louis Vuitton collection.

Clients can not only choose the colour and leather of choice, but also the grain pattern.

They can request for craftsmen to drum up a more textured or smooth feel on their leather material, after which they can also personalise the bag by adding up to 25 characters in the interior.

wjeanne@sph.com.sg