Shoppers wait up to 3½ hours to get into warehouse sale

The EZBUY warehouse sale is a three-day sale from Friday Feb, 17, to Sunday, Feb 19.
PHOTO: The Straits Times

SINGAPORE - A warehouse in an usually quiet industrial estate at Greenwich Drive was abuzz with bargain hunters on Friday (Feb 17), as online shopping site Ezbuy held its first clearance sale.

A queue - and a line of illegally parked cars - had formed at least an hour before the sale started at 11am.

By afternoon, the queue had extended to the road outside, with shoppers having to wait as long as three-and-a-half hours to get in.

By 3pm, over a thousand people had turned up.

"It's been really overwhelming," Ezbuy's head of warehouse sale Stella Ooi told The Straits Times.

But she assured shoppers that there was sufficient stock to last the weekend.

"Stock will be replenished two to three times a day," she added.

Items available at the three-day sale, which started on Friday and ends on Sunday (Feb 19), range from household items and apparel to furniture and electrical appliances.

They were divided into four sections: Bulky items and items priced at $1, $5 or $12.

The items were shipped from China and were "excess" products ordered by Ezbuy.

Ezbuy is a platform that allows shoppers to ship purchases from global online sites such as China's Taobao.

Shoppers were divided into groups of about 150 each, and each batch had 30 minutes to make their purchases.

Priority was given to the elderly, the pregnant and those with young children.

There was also a water dispenser nearby for thirsty shoppers.

University student Nidia Peradi, 23, waited an hour and a half to get in - and left with a $1 tote bag.

She had no complaints about the long wait, but regretted reaching the warehouse only around 1pm.

"If I came earlier, I would have bought more. There were probably more items earlier in the day," said Ms Peradi, who was there with a friend.

Physical education teacher Rayson Soh, 26, bought a bicycle for $150, which he estimated was half the usual price.

When asked if he was surprised that so many people turned up for the sale, he quipped: "No lah, Singaporeans are all like that."

mellinjm@sph.com.sg


This article was first published on Feb 17, 2017.
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H&M's collaboration with Kenzo draws long queues in Singapore

  • H&M's highly-anticipated collaboration with fashion brand Kenzo launched on Thursday (Nov 3) at 8am at two of the brand's stores in Singapore: Orchard Building and Ion Orchard.
  • The queue at Orchard Building started on Tuesday (Nov 1) morning. By around 7.30am on Thursday, there were about 100 people in the queue.
  • The first batch of 30 shoppers were let into the store at 8am and were allocated 10 minutes to grab their purchases. Each shopper was given a wrist tag indicating their allocated shopping time slot.
  • Similar to last year's H&M x Balmain sale, shoppers were only allowed to purchase one piece per style.
  • The store prepared in advance to handle the crowds. In addition to having a security team on standby, H&M Singapore also hired additional manpower and security for crowd control.
  • This collaboration, which marks H&M's 13th designer collaboration, is one of the Swedish brand's more colourful and print-crazy collections.
  • Homemaker Sherry Kuhara, 43, and student Maria Jessica, 22, first met while queueing for last year's H&M X Balmain and now they are doing it again, this time with the determination to be the first and go away with everything they have their eye on.
  • Singapore Institute of Management (SIM) student Richie Ongah, 16, was another who managed to purchase more than a handful of apparel. The Indonesian bought five shirts and sweaters for himself, and a black T-shirt for his sister - spending a total of $567.

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