Michael Kors has launched his campaign Watch Hunger Stop in honour of World Food Day on Oct 16. The campaign was established in 2013.
This year's campaign includes the release of the limited-edition Bradshaw 100 timepiece in black or gold which retails for $489. For each timepiece sold, Michael Kors will donate US$25 (S$36) or 100 meals to the United Nations World Food Programme, which distributes nutritious meals to hunger-stricken regions.
Customers are encouraged to support the cause by creating a digital T-shirt and uploading it on the campaign website, with Michael Kors donating 50 meals to the programme for each T-shirt.
Learn more about the campaign at www.watchhungerstop.com
This article was first published on October 01, 2015.
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