Welcome to Infant-gram: Babies, toddlers find fame on social media

Leia and Lauren Lok



Singaporean twins Leia and Lauren have more than 150,000 followers on Instagram from around the world.

A typical Instagram post on @leialauren scores high on the cute factor, thanks to their matching outfits. Each post averages about 10,000 likes and receives hundreds of comments.

The eight-month-old duo are also travel stars, having recently visited Iceland with their parents.

The chubby twins look identical, but there are subtle differences, said their mother, Mrs Amber Lok, 32, who is in the marketing industry.

Leia has sharper eyes and Lauren is the chubbier twin. Personality-wise, her twin daughters are very different, said Mrs Lok.

"Leia is generally more reserved around people, Lauren is the outgoing one."

The twins often wear themed outfits in their photos.


The twins' stardom can be traced to their parents' decision to document their growing up journey.

Mrs Lok said: "Instagram's simple interface makes it so much easier for us to share their pictures and experiences with our family and friends who constantly want updates.

"On top of that, we are able to connect with like-minded parents to learn from and share experiences with, being new parents."

What they did not expect was the twins' Instagram fame, from when they were about four months old.

They have fans from many countries. A week ago, their page was featured on UK news website Daily Mail Online.

Said Mrs Lok: "We are humbled by the way the public has shown love and support for Leia and Lauren and hope to continue sharing their daily dose of sunshine."

One might think that a lot of effort is required in getting the twins ready for their close-up photos, but mum said that photo sessions take place after Leia and Lauren's nap time and lasts for 10 to 15 minutes.

Mrs Lok said: "Leia and Lauren are not camera-shy therefore it's not tough for us to capture a moment."

TNP asked Mrs Lok about critics who may object to putting kids on social media.

She said: "Social media privacy is a very subjective topic, we can only say that whatever we want to be private stays private."

Mrs Lok also revealed the secret to the children's success on Instagram:

"Always have fun with your kids in the process, it will reflect naturally on their faces.

"The pictures in return will bring out so much of their personalities, and those moments are gold."

The Song Triplets: Daehan, Minguk and Manse


1.2 million followers

Korean triplets Song Daehan, Song Minguk and Song Manse shot to fame through The Return of Superman, a South Korean reality-variety show where celebrity fathers try to handle the home and children while their wives take off for 48 hours.

Their father, actor Song Il Kook, started an Instagram account early this year and has been sharing pictures of his sons.

Average number of likes per picture? Oh, just around 250,000.

A picture showing them in their pyjamas and their birthday cake netted a solid 31,000 comments.

That's stardom.

Aden Chen, son of Mediacorp artists Andie Chen and Kate Pang



Andie and Kate, known collectively as Kandie, have been documenting Aden's growth since he was born almost two years ago.

The couple share cute moments and their family wefies get super responses.

M&D Twins: Michael and Daniel Flora



Identical twins Michael and Daniel became Internet sensations in 2014, when they were just three years old.

They are also not shy about posing in front of the camera, doing so with the ease of professional models.

The twins, who are from East London, are often dressed to the nines in fashionable outfits, with sunglasses, bow ties, cardigans, branded belts, loafers and patent-leather shoes.

This article was first published on March 28, 2016.
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